E79 Danny Wirtz | Joe Wagner

This week we sit down with Danny Wirtz, Co-Chairman of Breakthru Beverage Group and Chairman & CEO of the Chicago Blackhawks. A fourth-generation leader of the Wirtz family legacy, Danny isn’t just carrying the torch—he’s redefining it. At the helm of one of North America’s largest beverage distributors and one of the NHL’s most iconic franchises, he’s steering industries that touch millions of lives.

We talk origin stories, innovation in the alcohol industry, and what it takes to balance tradition with bold new ideas. From Breakthru’s partnerships with global brands to lessons learned running an NHL franchise, Danny shares insights on leadership, culture, and building businesses that last.

Of course, we keep it fun too—think first-time UFC fight nights, music industry flashbacks, and some rapid-fire favorites you won’t want to miss.

This one’s a mix of vision, grit, and genuine passion from a leader shaping the future while honoring a remarkable family legacy.

Chapters

• 9:20 Carrying on the legacy (4th generation)
• 11:20 Real estate to sports (Black Hawks Hockey Team)
• 13:45 Owning a sports team (Chicago Black Hawks Hockey)
• 15:45 The Windy City
• 20:58 Music Industry Experience (Ministry)
• 25:27 Breakthru Beverage Group
• 30:28 Recommendations for getting into the Distribution Business
• 34:15 Getting Uncomfortable to Grow (Cold Calls)
• 37:40 Sellers pitch to distributors